As we hosted an energising Startup Roadshow at the CIIC Seminar Hall, introducing the FICCI–Mercedes-Benz India Bharat Innovation & Business Ideas Challenge Programme to passionate founders and innovators. Led by Dr. Barada Prasad, Director – Startups & Innovation, FICCI, https://ficci.in/ the session unpacked how startups can unlock national-level exposure, expert mentorship, incubation support, strong industry connections, and co-development opportunities